With the rise of social media, businesses and brands are recognizing that they must get involved or be left in the gutter to die. Over the past few years I've seen brands use various tactics and strategies, some effective...others not so much. One thing that hits a nerve with most people is … [Read more...]
One Voice (With a Megaphone)
January 19, 2012 by Leave a Comment
Before you read this post, watch this video by Gary Vaynerchuck: What this video introduces is the idea that a single tweet can have enough power to move a company to react. Recently, I had a problem with American Express and Brookstone. The problem I had was long & complex, but I'll brief … [Read more...]
How To See Who Your Facebook Fans Are
December 10, 2011 by Leave a Comment
So imagine this, facebook changed...again! lol I have absolutely no problem with change, provided that the new way is improved. One of the recent changes that facebook has implemented on 'facebook pages' is the little link below the number of connections you have (Like This) [see image on right] … [Read more...]
The @SSMIC #SSMARt11 Innovation Awards!
June 23, 2011 by Leave a Comment
Follow the 2011 SSMARt Innovation Awards LIVE! Participate via Twitter by including the hashtag #ssmart11 SSMARt Innovation Awards 2011 … [Read more...]
Quick Facebook for Business Tip : Profile Image Sizing
May 31, 2011 by Leave a Comment
I don't have a strong background in graphic arts or design, but I do have a knack for managing social streams and coming up with unique ways to engage community. One struggle that I have had with facebook business pages, is getting the profile picture to look good in the thumbnail view. Until … [Read more...]
Facebook: When Business Gets Personal
May 25, 2011 by Leave a Comment
%99.2 of the world knows that Facebook is an excellent platform for business. Despite this, only a small percentage of those businesses know 'how' to do it right. My biggest pet peeve is when I receive a 'friend' request from "ACME Landscapers". I think … [Read more...]
5 Effective ‘Using Facebook as Your Page’ Tips
January 24, 2011 by Leave a Comment
Recently, facebook released an update, or as they called it an "upgrade", to facebook pages. This update was on the heels of the recent update to personal pages with a new look and feel as well as differences in the way photos are displayed. Facebook gives you the option to upgrade or stay with … [Read more...]
