This blog post is a companion to my session at Affiliate Summit East 2016. Whenever I share Facebook marketing strategies with someone, a typical response is "I never knew you could do that." This session is a collection of quick tips and tricks that are effective, but not … [Read more...]
How To Designate Unpublished Images For Pinterest Sharing
June 10, 2015 by Leave a Comment
How To Designate Unpublished Images For Pinterest Sharing It is a tad annoying that each social media site has its own recommended image size. The site that offends most is Pinterest. If you use a featured image that is optimized for Facebook or Twitter, your pin will appear … [Read more...]
Stop Freaking Out About Facebook Page Updates
March 14, 2014 by 1 Comment
Stop Freaking Out About Facebook Page Updates Facebook announced a design update to their Pages product. While most page admins will not see these changes for at least a few days, you can join the waitlist, via an invitation that can be found on each page's timeline view. All … [Read more...]
How To Use #Facebook Promoted Posts For Good…and Bad
September 29, 2012 by Leave a Comment
How and Why to Use Facebook Promoted Posts A few months ago, Facebook rolled out a new feature for page administrators, Facebook promoted posts. The premise of this feature is to pay a fee to Facebook, and they will distribute your chosen content to a greater … [Read more...]
27 Tips For Using Pinterest For Business
May 16, 2012 by Leave a Comment
Pinterest, the latest social network to captivate the masses, and the reason that millions of women are stumbling to bed at 3 am. This article will give you specific steps that you can take in order to leverage Pinterest for your business. You will be … [Read more...]
“Social Media Isn’t New” :: Slides from my talk hosted by Sault Ste. Marie Innovation Centre
March 28, 2012 by Leave a Comment
Social Media Isn't New I was honored to be invited to this workshop, hosted by the Sault Ste. Marie Innovation Centre, to speak about "Social Media". What a daunting task, to narrow down the scope of 'social media' into 45 minutes. I was scheduled to speak at 10:15 am, but the … [Read more...]
Facebook Timeline For Pages, What You Need To Know
March 1, 2012 by Leave a Comment
As expected, Facebook announced the highly anticipated release of the new timeline format for pages. They did so at a Facebook Marketing Conference (FMC), and they livestreamed the event. While there were moments of rich content, there was far too much focus on huge brands, and not … [Read more...]
Facebook Pages : How To Deal With Multiple Admins
February 12, 2012 by Leave a Comment
Many organizations have facebook pages that are managed by a team of people, rather than a single administrator. This approach offers the benefit of spreading the work around, but also presents its own set of challenges. One of the most common mistakes that multi-admin … [Read more...]
Arby’s Automated Annoyance…UPDATED with a response from @Arbys!
February 4, 2012 by Leave a Comment
With the rise of social media, businesses and brands are recognizing that they must get involved or be left in the gutter to die. Over the past few years I've seen brands use various tactics and strategies, some effective...others not so much. One thing that hits a nerve with most people is … [Read more...]
One Voice (With a Megaphone)
January 19, 2012 by Leave a Comment
Before you read this post, watch this video by Gary Vaynerchuck: What this video introduces is the idea that a single tweet can have enough power to move a company to react. Recently, I had a problem with American Express and Brookstone. The problem I had was long & complex, but I'll brief … [Read more...]
