How and Why to Use Facebook Promoted Posts A few months ago, Facebook rolled out a new feature for page administrators, Facebook promoted posts. The premise of this feature is to pay a fee to Facebook, and they will distribute your chosen content to a greater … [Read more...]
27 Tips For Using Pinterest For Business
May 16, 2012 by Leave a Comment
Pinterest, the latest social network to captivate the masses, and the reason that millions of women are stumbling to bed at 3 am. This article will give you specific steps that you can take in order to leverage Pinterest for your business. You will be … [Read more...]
Facebook Timeline For Pages, What You Need To Know
March 1, 2012 by Leave a Comment
As expected, Facebook announced the highly anticipated release of the new timeline format for pages. They did so at a Facebook Marketing Conference (FMC), and they livestreamed the event. While there were moments of rich content, there was far too much focus on huge brands, and not … [Read more...]
Facebook Pages : How To Deal With Multiple Admins
February 12, 2012 by Leave a Comment
Many organizations have facebook pages that are managed by a team of people, rather than a single administrator. This approach offers the benefit of spreading the work around, but also presents its own set of challenges. One of the most common mistakes that multi-admin … [Read more...]
Arby’s Automated Annoyance…UPDATED with a response from @Arbys!
February 4, 2012 by Leave a Comment
With the rise of social media, businesses and brands are recognizing that they must get involved or be left in the gutter to die. Over the past few years I've seen brands use various tactics and strategies, some effective...others not so much. One thing that hits a nerve with most people is … [Read more...]
One Voice (With a Megaphone)
January 19, 2012 by Leave a Comment
Before you read this post, watch this video by Gary Vaynerchuck: What this video introduces is the idea that a single tweet can have enough power to move a company to react. Recently, I had a problem with American Express and Brookstone. The problem I had was long & complex, but I'll brief … [Read more...]
How To See Who Your Facebook Fans Are
December 10, 2011 by Leave a Comment
So imagine this, facebook changed...again! lol I have absolutely no problem with change, provided that the new way is improved. One of the recent changes that facebook has implemented on 'facebook pages' is the little link below the number of connections you have (Like This) [see image on right] … [Read more...]
Quick Facebook for Business Tip : Profile Image Sizing
May 31, 2011 by Leave a Comment
I don't have a strong background in graphic arts or design, but I do have a knack for managing social streams and coming up with unique ways to engage community. One struggle that I have had with facebook business pages, is getting the profile picture to look good in the thumbnail view. Until … [Read more...]
Facebook: When Business Gets Personal
May 25, 2011 by Leave a Comment
%99.2 of the world knows that Facebook is an excellent platform for business. Despite this, only a small percentage of those businesses know 'how' to do it right. My biggest pet peeve is when I receive a 'friend' request from "ACME Landscapers". I think … [Read more...]
5 Effective ‘Using Facebook as Your Page’ Tips
January 24, 2011 by Leave a Comment
Recently, facebook released an update, or as they called it an "upgrade", to facebook pages. This update was on the heels of the recent update to personal pages with a new look and feel as well as differences in the way photos are displayed. Facebook gives you the option to upgrade or stay with … [Read more...]
